https://wendychan.design Wendy Chan Thu, 26 Feb 2026 17:42:38 +0000 https://wendychan.design en https://wendychan.design/Home Fri, 08 Feb 2019 14:41:46 +0000 Wendy Chan https://wendychan.design/Home Hello! I’m a multidisciplinary designer with a passion for creating meaningful brand experiences across digital and physical touchpoints. https://wendychan.design/ByHeart Thu, 26 Feb 2026 17:42:38 +0000 Wendy Chan https://wendychan.design/ByHeart ByHeart Work <img width="2850" height="1600" width_o="2850" height_o="1600" data-src="https://freight.cargo.site/t/original/i/598eaccbf35275db19a5591d274fe6c6ce85ad78947b7dad6a8dcfdbb55a1fc5/ByHeart_PDP_3.jpg" data-mid="245352100" border="0" src="https://freight.cargo.site/w/1000/i/598eaccbf35275db19a5591d274fe6c6ce85ad78947b7dad6a8dcfdbb55a1fc5/ByHeart_PDP_3.jpg" /> Client&nbsp; ByHeartRole Art Director and Designer creative directorTricia Desjardins Overview ByHeart is an infant formula company producing nutrition products locally in the U.S., grounded in breast milk science and featuring a patented protein blend with clinically proven benefits. As a Senior Designer, I partnered with growth, lifecycle, and product teams to shape creative strategy across acquisition, retention, and on-site experience, ensuring the brand tells a cohesive story while balancing brand integrity with performance. I led performance marketing creative, concepting and producing work that ranged from elevated, brand-aligned visuals to UGC-style content, including the breakthrough ad of the year. I revamped the welcome email flow to strengthen early customer engagement, refining messaging hierarchy, visual pacing, and modular design systems to improve clarity and conversion. Across lifecycle efforts, I focused on building repeatable frameworks that allowed the team to test quickly while maintaining brand consistency. <img width="2850" height="1600" width_o="2850" height_o="1600" data-src="https://freight.cargo.site/t/original/i/48b22df340aca381231d3f582ce1f1a8ff0c9b8d224b67f5edfb5f9dcd2e023b/ByHeart_PDP_2.jpg" data-mid="245352099" border="0" src="https://freight.cargo.site/w/1000/i/48b22df340aca381231d3f582ce1f1a8ff0c9b8d224b67f5edfb5f9dcd2e023b/ByHeart_PDP_2.jpg" /> <img width="1200" height="674" width_o="1200" height_o="674" data-src="https://freight.cargo.site/t/original/i/73045fb6aa88baeb5db7f20eddfdb1307d407ff90dd8292cbb36b5a874a6c6a4/ByHeart_PDP_2-1.gif" data-mid="245352256" border="0" src="https://freight.cargo.site/w/1000/i/73045fb6aa88baeb5db7f20eddfdb1307d407ff90dd8292cbb36b5a874a6c6a4/ByHeart_PDP_2-1.gif" /> creative directorTricia Desjardins Director of ecommerceRachel Malone ux designerLauren Jordan On the product side, I oversaw the PDP redesign, aligning product education, trust signals, and visual storytelling to better support purchase decisions. The redesign clarified key differentiators and created a more cohesive, confidence-building experience for parents. Beyond digital, I extended the brand into tangible touchpoints, including printed mailers, brochures, and company swag, ensuring that physical experiences felt as intentional and elevated as the digital ecosystem. <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/b106a7b9436fd22c9caed2435db7a0dd3e3df5d4a3612fe3efbdf6fe4cc17eea/PDP_AWP_02_1x1-video--2.gif" data-mid="245357409" border="0" src="https://freight.cargo.site/w/720/i/b106a7b9436fd22c9caed2435db7a0dd3e3df5d4a3612fe3efbdf6fe4cc17eea/PDP_AWP_02_1x1-video--2.gif" /> <img width="1396" height="1920" width_o="1396" height_o="1920" data-src="https://freight.cargo.site/t/original/i/627c0cc64c585b427454c63370b5920ad579e8c8257f9581c5015d7c79064757/ByHeart_PDP_4.png" data-mid="245357522" border="0" src="https://freight.cargo.site/w/1000/i/627c0cc64c585b427454c63370b5920ad579e8c8257f9581c5015d7c79064757/ByHeart_PDP_4.png" /> <img width="2850" height="730" width_o="2850" height_o="730" data-src="https://freight.cargo.site/t/original/i/81089d445393c379a974992fc4ec84f791d1dd91f3ca77e8c34304453fc79ca9/ByHeart_PDP_6.png" data-mid="245357437" border="0" src="https://freight.cargo.site/w/1000/i/81089d445393c379a974992fc4ec84f791d1dd91f3ca77e8c34304453fc79ca9/ByHeart_PDP_6.png" /> Paid SocialRole Art Director and DesignerCOPYWRITEREissa Bonamocreative directorTricia Desjardins Developed a high volume of paid social creative for ByHeart, translating brand storytelling into conversion-focused ads that drove customer acquisition. <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4a04ec1a18a0256938b9d4c7d9855e899794231410b72d3c0b6b7dc29c9d30d5/V2_Easy-Digestion_4x5.png" data-mid="245639262" border="0" src="https://freight.cargo.site/w/1000/i/4a04ec1a18a0256938b9d4c7d9855e899794231410b72d3c0b6b7dc29c9d30d5/V2_Easy-Digestion_4x5.png" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3385b25feb44359785560cc6c2628cf27875dc5d5854da2a1d6438fc469f3f87/Can-Callouts_V5_4x5.png" data-mid="245639241" border="0" src="https://freight.cargo.site/w/1000/i/3385b25feb44359785560cc6c2628cf27875dc5d5854da2a1d6438fc469f3f87/Can-Callouts_V5_4x5.png" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1fd1141e4564010ce2a36887bad1c0f604e4c2b1847b61516cdc5cb9a81f48eb/GridFormat_V3_4x5.png" data-mid="245639243" border="0" src="https://freight.cargo.site/w/1000/i/1fd1141e4564010ce2a36887bad1c0f604e4c2b1847b61516cdc5cb9a81f48eb/GridFormat_V3_4x5.png" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9efc6cbce4858c510f00e5ef24919a979526c7e1be7fd384fe46a430e67d259b/GridFormat_V2_4x5.png" data-mid="245639242" border="0" src="https://freight.cargo.site/w/1000/i/9efc6cbce4858c510f00e5ef24919a979526c7e1be7fd384fe46a430e67d259b/GridFormat_V2_4x5.png" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c5ad66af721c33b6980cd93611e8980704ca1524eab5e58c666884bc8936dc41/WhyChoose_v5_4x5.png" data-mid="245639252" border="0" src="https://freight.cargo.site/w/1000/i/c5ad66af721c33b6980cd93611e8980704ca1524eab5e58c666884bc8936dc41/WhyChoose_v5_4x5.png" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c9ffafb56211dd4ed184792fe6afff26c8e92a8b6df06bb97cc03ba6f86e57bd/WhyChoose_v6_4x5.png" data-mid="245639266" border="0" src="https://freight.cargo.site/w/1000/i/c9ffafb56211dd4ed184792fe6afff26c8e92a8b6df06bb97cc03ba6f86e57bd/WhyChoose_v6_4x5.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d6c9b6cf1c7c8d2fb3ee90afb3efa319bc874e9309232c0cbffe9dd82bbee174/Strikethrough-Ads_2a_1x1.png" data-mid="245639259" border="0" src="https://freight.cargo.site/w/1000/i/d6c9b6cf1c7c8d2fb3ee90afb3efa319bc874e9309232c0cbffe9dd82bbee174/Strikethrough-Ads_2a_1x1.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/73ab54355ff237d0f366bedd59ba8500560e8233634895d58991b94a1f4df17e/Strikethrough-Ads_4a_1x1.png" data-mid="245639248" border="0" src="https://freight.cargo.site/w/1000/i/73ab54355ff237d0f366bedd59ba8500560e8233634895d58991b94a1f4df17e/Strikethrough-Ads_4a_1x1.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/81213c0a8980d5142d3b7f14b4b978e1631aff5f6ff895c0b078a319d2e21dbc/Still_V2_4x5.png" data-mid="245639258" border="0" src="https://freight.cargo.site/w/1000/i/81213c0a8980d5142d3b7f14b4b978e1631aff5f6ff895c0b078a319d2e21dbc/Still_V2_4x5.png" /> .videos-container { display: flex; width: 100%; } .video-wrap { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; flex: 1; margin-right: 20px; } .video-wrap:last-child { margin-right: 0; } .video-wrap iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0; } https://wendychan.design/Ellevest-Brand-Refresh Thu, 25 Jun 2020 19:27:02 +0000 Wendy Chan https://wendychan.design/Ellevest-Brand-Refresh Ellevest Brand Refresh <img width="2850" height="1602" width_o="2850" height_o="1602" data-src="https://freight.cargo.site/t/original/i/eb79d0c37e23d14958d57ca6155945582c47ee57e572a082aca09874959857e8/BrandRefresh_Hero-2.jpg" data-mid="245117632" border="0" src="https://freight.cargo.site/w/1000/i/eb79d0c37e23d14958d57ca6155945582c47ee57e572a082aca09874959857e8/BrandRefresh_Hero-2.jpg" /> Client&nbsp; EllevestRole Art Director and Designer creative directorChristina Valiquette The problem Ellevest’s type and color systems were established when the brand first launched back in 2016 — as the business and brand grew, all areas of its experience have evolved and elevated (photography, color, illusrations etc) but, because of technical limitations, type has remained untouched.The old typography suite is made up of 3 open source typefaces: Playfair, Merriweather and Lato. This type suite is not distinctive or ownable to our brand. It has also caused technical and accessibility issues and limitations within our product and marketing touch points.The solution As Ellevest begins to position its brand as an even more elevated offering, updating the design system to reflect that value is a crucial step that will help validate a higher price point.project goals Elevate the branding to be more distinctive and ownable Bring the look and feel of our type and colors up to speed to serve new current business needs to help drive perceived valueEnsure legibility, functionality and accessibility across all platforms <img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/13e125c5b600f743678b8de449271395aae757a70c90e6fd94cc4c63239f912a/7.jpg" data-mid="225952080" border="0" src="https://freight.cargo.site/w/1000/i/13e125c5b600f743678b8de449271395aae757a70c90e6fd94cc4c63239f912a/7.jpg" /><img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/419f48e803c8b89bfda5bc54cc88f75f2629d65de81e5d8585faa86fa98b1455/22_D.jpg" data-mid="225953016" border="0" src="https://freight.cargo.site/w/1000/i/419f48e803c8b89bfda5bc54cc88f75f2629d65de81e5d8585faa86fa98b1455/22_D.jpg" /><img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/4cbe7f4f2f9cb145976ef1cff8dad9639808f4689f896e5d3b2df120cfa1e821/3.jpg" data-mid="225952076" border="0" src="https://freight.cargo.site/w/1000/i/4cbe7f4f2f9cb145976ef1cff8dad9639808f4689f896e5d3b2df120cfa1e821/3.jpg" /><img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/bf570fd731c0bc46937e8ee6c0e1934e7f31c55e6158628d46ac270b7d29ddf5/4.jpg" data-mid="225952077" border="0" src="https://freight.cargo.site/w/1000/i/bf570fd731c0bc46937e8ee6c0e1934e7f31c55e6158628d46ac270b7d29ddf5/4.jpg" /> <img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/d65e9397b08e1f81bec2a67b4ccb459d9eeb184c2f2f1c522a38a643f6bb37ad/5.jpg" data-mid="225952078" border="0" src="https://freight.cargo.site/w/1000/i/d65e9397b08e1f81bec2a67b4ccb459d9eeb184c2f2f1c522a38a643f6bb37ad/5.jpg" /> <img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/13516f64594e9373e4383d8404ec2529dbbd6df2242c96bb0fbf6f511cd95cae/6.jpg" data-mid="225952079" border="0" src="https://freight.cargo.site/w/1000/i/13516f64594e9373e4383d8404ec2529dbbd6df2242c96bb0fbf6f511cd95cae/6.jpg" /> <img width="1424" height="801" width_o="1424" height_o="801" data-src="https://freight.cargo.site/t/original/i/4e5f072200b2b7982621d74002788a4aaa25805390873c679dd8d4a68c20105f/9.jpg" data-mid="225952082" border="0" src="https://freight.cargo.site/w/1000/i/4e5f072200b2b7982621d74002788a4aaa25805390873c679dd8d4a68c20105f/9.jpg" /> <img width="1200" height="659" width_o="1200" height_o="659" data-src="https://freight.cargo.site/t/original/i/fe795c32ca9092c204779824babd8bc66ed6ea96d6eb4ec169585a1e187c4744/homepage-animation-lowres.gif" data-mid="226112858" border="0" src="https://freight.cargo.site/w/1000/i/fe795c32ca9092c204779824babd8bc66ed6ea96d6eb4ec169585a1e187c4744/homepage-animation-lowres.gif" /> <img width="1424" height="1456" width_o="1424" height_o="1456" data-src="https://freight.cargo.site/t/original/i/203371ccf17abe2fccb7ede589ad766f8a1922c0a9e527b82266f9fa80734e9e/20B.jpg" data-mid="225952797" border="0" src="https://freight.cargo.site/w/1000/i/203371ccf17abe2fccb7ede589ad766f8a1922c0a9e527b82266f9fa80734e9e/20B.jpg" /><img width="1424" height="1950" width_o="1424" height_o="1950" data-src="https://freight.cargo.site/t/original/i/7b790aa05f210af3d5e999d968b7cb850bb8352aa2602ee574bd8576eab2161f/email-templates.jpg" data-mid="226494348" border="0" src="https://freight.cargo.site/w/1000/i/7b790aa05f210af3d5e999d968b7cb850bb8352aa2602ee574bd8576eab2161f/email-templates.jpg" />Worked closely with a developer to build a modular email template library, streamlining our workflow to keep up with an increased email marketing cadence. <img width="1424" height="1678" width_o="1424" height_o="1678" data-src="https://freight.cargo.site/t/original/i/61c37d1c91204f1b5a993bd89de6cbea74d956431f5c349261ecc8549f869ea2/EV_EMAILS.jpg" data-mid="225994783" border="0" src="https://freight.cargo.site/w/1000/i/61c37d1c91204f1b5a993bd89de6cbea74d956431f5c349261ecc8549f869ea2/EV_EMAILS.jpg" /><img width="1424" height="1780" width_o="1424" height_o="1780" data-src="https://freight.cargo.site/t/original/i/97e9ce388385c78ad89bffc13e276c84afdab8a79aa9ecb8a33288e9162a026f/ev_emails2.jpg" data-mid="225994784" border="0" src="https://freight.cargo.site/w/1000/i/97e9ce388385c78ad89bffc13e276c84afdab8a79aa9ecb8a33288e9162a026f/ev_emails2.jpg" /> <img width="1424" height="1118" width_o="1424" height_o="1118" data-src="https://freight.cargo.site/t/original/i/8ccc0920e9dcc034c7f1776793a06eed8918fdf1c30c02f107ad8f74869095c3/21B.jpg" data-mid="225952820" border="0" src="https://freight.cargo.site/w/1000/i/8ccc0920e9dcc034c7f1776793a06eed8918fdf1c30c02f107ad8f74869095c3/21B.jpg" /> <img width="1424" height="1210" width_o="1424" height_o="1210" data-src="https://freight.cargo.site/t/original/i/1bc465493d7d454d2447352cf06ecc7a26fdbc3593652f10d3fdadcc7a139ed5/23.jpg" data-mid="225953035" border="0" src="https://freight.cargo.site/w/1000/i/1bc465493d7d454d2447352cf06ecc7a26fdbc3593652f10d3fdadcc7a139ed5/23.jpg" /> <img width="1424" height="801" width_o="1424" height_o="801" data-src="https://freight.cargo.site/t/original/i/e89ea1cee3e3c4b4304ddefab2d57085e6b6796a83f425a34a3d3b1c6af8c9cf/13.jpg" data-mid="225952086" border="0" src="https://freight.cargo.site/w/1000/i/e89ea1cee3e3c4b4304ddefab2d57085e6b6796a83f425a34a3d3b1c6af8c9cf/13.jpg" /> <img width="1424" height="801" width_o="1424" height_o="801" data-src="https://freight.cargo.site/t/original/i/4d1f233804e990976b1a3ee676b3f088ef2d0b8111b5b2b25a3b20f301607d6d/15.jpg" data-mid="225952088" border="0" src="https://freight.cargo.site/w/1000/i/4d1f233804e990976b1a3ee676b3f088ef2d0b8111b5b2b25a3b20f301607d6d/15.jpg" /> <img width="1424" height="801" width_o="1424" height_o="801" data-src="https://freight.cargo.site/t/original/i/1d73bf7813ca3cebc7c87e6ae5c7a3d15328d0e13fbbf61c8ff870062ef38775/17.jpg" data-mid="225952090" border="0" src="https://freight.cargo.site/w/1000/i/1d73bf7813ca3cebc7c87e6ae5c7a3d15328d0e13fbbf61c8ff870062ef38775/17.jpg" /> <img width="1424" height="1044" width_o="1424" height_o="1044" data-src="https://freight.cargo.site/t/original/i/a6eabb7dc8b5527fcc44266b16b7eee1baba44b4b894ca36b1bacc992613ef55/18.jpg" data-mid="225953194" border="0" src="https://freight.cargo.site/w/1000/i/a6eabb7dc8b5527fcc44266b16b7eee1baba44b4b894ca36b1bacc992613ef55/18.jpg" /> https://wendychan.design/Ellevest-Paid-Content Tue, 04 Feb 2025 20:13:35 +0000 Wendy Chan https://wendychan.design/Ellevest-Paid-Content Ellevest Paid Content <img width="2850" height="1602" width_o="2850" height_o="1602" data-src="https://freight.cargo.site/t/original/i/44c13926c58636349ce2db4bc975657f6fbc3f51264ba4b2d1cf97412e4846ae/ads_Hero.jpg" data-mid="226123123" border="0" src="https://freight.cargo.site/w/1000/i/44c13926c58636349ce2db4bc975657f6fbc3f51264ba4b2d1cf97412e4846ae/ads_Hero.jpg" /> Client&nbsp; Ellevest Role Art Director Designer Motion designer CopywritersTasbeeh Herwees Melissa Warren Motion design support Robert Sommerlad OVERVIEW Worked directly with Growth Marketing director and copywriter to craft thoughtful and compelling visuals that drive brand awareness and acquire new users. <img width="800" height="1000" width_o="800" height_o="1000" 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data-src="https://freight.cargo.site/t/original/i/44ca835dcc9414df7a00c5867b9b78e8a67746a4e87f25a6d4e53725e80666fd/BusyLives_ad.gif" data-mid="226123215" border="0" src="https://freight.cargo.site/w/1000/i/44ca835dcc9414df7a00c5867b9b78e8a67746a4e87f25a6d4e53725e80666fd/BusyLives_ad.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/814ad96c7b22b2b454268707e274810e8f3df7756089593dca7b3a37c0df25c1/Impact_ad_animated2_1x1.jpg" data-mid="226123224" border="0" src="https://freight.cargo.site/w/1000/i/814ad96c7b22b2b454268707e274810e8f3df7756089593dca7b3a37c0df25c1/Impact_ad_animated2_1x1.jpg" /> <img width="1079" height="1920" width_o="1079" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0189acfe44b18899a94884e251eecec9cab761606758581f1c6d5aa4d3966555/Meet-your-CFP_4_story.jpg" data-mid="226124243" border="0" 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https://wendychan.design/Grooming-Lounge Grooming Lounge <img width="1425" height="801" width_o="1425" height_o="801" data-src="https://freight.cargo.site/t/original/i/85f7e2c4b2d53c82f1639437ab1d02c6509bc1df3240cea60402ac3e2072c685/1.jpg" data-mid="226187331" border="0" src="https://freight.cargo.site/w/1000/i/85f7e2c4b2d53c82f1639437ab1d02c6509bc1df3240cea60402ac3e2072c685/1.jpg" /> Client&nbsp; Grooming LoungeRole Art Director Designer Overview Originally launched as a barbershop and men’s spa in D.C. and Northern Virginia, Grooming Lounge has grown into an e-commerce destination for luxury men’s grooming products and services. While the brand was well-known locally, founder Mike Gilman aimed to expand its digital presence and elevate its in-house skincare line. THE ASK •&nbsp; Refresh the Grooming Lounge brand to attract a broader clientele. •&nbsp; Redesign the website to enhance navigation and increase sales. Solution Developed a modern design system that refined and elevated existing brand elements. Created new marketing assets to enhance brand storytelling and engagement. Established a product photography guideline to ensure visual consistency across the site. Redesigned the website with a more intuitive user experience, including➝ A streamlined cart view featuring product upsells, a free shipping progress bar, and subscription service promotions.➝ Optimized site navigation to help customers find products with ease. Designed a series of dynamic email templates to engage and retain customers. <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/cd3684eb20a9e2a50d578f8e403de42fbaf479b60b5b3670db294f5c94f2514e/style-guide-2.jpg" data-mid="226190074" border="0" src="https://freight.cargo.site/w/1000/i/cd3684eb20a9e2a50d578f8e403de42fbaf479b60b5b3670db294f5c94f2514e/style-guide-2.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/7dfd4fb18c21a7f053a77039afdb5f498968d61038eeb7372bf0f28cd7bf7299/style-guide-1.jpg" data-mid="226190073" border="0" src="https://freight.cargo.site/w/1000/i/7dfd4fb18c21a7f053a77039afdb5f498968d61038eeb7372bf0f28cd7bf7299/style-guide-1.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/7b73228b34cc01e971f8da83434d44cc4064b919222546db72466c77033be1ff/style-guide-3.jpg" data-mid="226190075" border="0" src="https://freight.cargo.site/w/1000/i/7b73228b34cc01e971f8da83434d44cc4064b919222546db72466c77033be1ff/style-guide-3.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/f531c87130a9545246b8519d1f2ae902973c62925e206fcc0dba95f34a49348d/style-guide-4.jpg" data-mid="226190076" border="0" src="https://freight.cargo.site/w/1000/i/f531c87130a9545246b8519d1f2ae902973c62925e206fcc0dba95f34a49348d/style-guide-4.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/8adbdcea240dbd7777e687359444ee7a517498b8e5698b44afb3f31ca6a2ec54/style-guide-5.jpg" data-mid="226190077" border="0" src="https://freight.cargo.site/w/1000/i/8adbdcea240dbd7777e687359444ee7a517498b8e5698b44afb3f31ca6a2ec54/style-guide-5.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/df7e1d14f4b03d95a75ceb7a3caec3c7e9cec2adb9673fa1b3d5c45d750ec050/style-guide-6.jpg" data-mid="226190078" border="0" src="https://freight.cargo.site/w/1000/i/df7e1d14f4b03d95a75ceb7a3caec3c7e9cec2adb9673fa1b3d5c45d750ec050/style-guide-6.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/4f422435114ee9127fb7a9c3fdc09f72ff028fa82c6548648c645ea3bc006c05/style-guide-9.jpg" data-mid="226190128" border="0" src="https://freight.cargo.site/w/1000/i/4f422435114ee9127fb7a9c3fdc09f72ff028fa82c6548648c645ea3bc006c05/style-guide-9.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/0d13ee41fe947a7e6dd396941c5d6de3a95875acc5a486570e3f84a93a8e9693/style-guide-8.jpg" data-mid="226190080" border="0" src="https://freight.cargo.site/w/1000/i/0d13ee41fe947a7e6dd396941c5d6de3a95875acc5a486570e3f84a93a8e9693/style-guide-8.jpg" /> <img width="1425" height="936" width_o="1425" height_o="936" data-src="https://freight.cargo.site/t/original/i/0edd59eb9fa61d13de0ef07abc80a1bb8a8049a7078ab5c70522dc0da7a42ab5/style-guide-7.jpg" data-mid="226190079" border="0" src="https://freight.cargo.site/w/1000/i/0edd59eb9fa61d13de0ef07abc80a1bb8a8049a7078ab5c70522dc0da7a42ab5/style-guide-7.jpg" /> A detailed brand guidelines that provide directions for design system, photography, UGC content, enail templates, etc. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/08908a2bbf9c667a2b83609a964a97efad36afefb0ef3d6a07512e780b87b6c9/Photo3.jpg" data-mid="226353470" border="0" src="https://freight.cargo.site/w/1000/i/08908a2bbf9c667a2b83609a964a97efad36afefb0ef3d6a07512e780b87b6c9/Photo3.jpg" /> Grooming Lounge art direction utilizes natural lighting and bright backgrounds to contrast the dark navy packaging. Overall, it feels natural, fresh and modern. There's minimal propping such as tiles, water and towels to create depth and textures. <img width="1000" height="561" width_o="1000" height_o="561" data-src="https://freight.cargo.site/t/original/i/35ef3a6f52ec6cac8787e2fca756a3bbb8945ad648b51a33a6f5b11f621ea406/GL_Website_homepage_1.gif" data-mid="226189267" border="0" src="https://freight.cargo.site/w/1000/i/35ef3a6f52ec6cac8787e2fca756a3bbb8945ad648b51a33a6f5b11f621ea406/GL_Website_homepage_1.gif" /> <img width="1377" height="1496" width_o="1377" height_o="1496" data-src="https://freight.cargo.site/t/original/i/cafcd92c74b6400e35d58bb3fbe9fed21147aedd7d3a75a16ce44ed2927553e4/PDP_mobile.jpg" data-mid="226353359" border="0" src="https://freight.cargo.site/w/1000/i/cafcd92c74b6400e35d58bb3fbe9fed21147aedd7d3a75a16ce44ed2927553e4/PDP_mobile.jpg" /> <img width="1440" height="1371" width_o="1440" height_o="1371" data-src="https://freight.cargo.site/t/original/i/f74f5e1df15f004ddd1f995632228547aa583f06038c1d5a217e916dd2e8bc02/GL_PDP_DESKTOP.jpg" data-mid="226353358" border="0" src="https://freight.cargo.site/w/1000/i/f74f5e1df15f004ddd1f995632228547aa583f06038c1d5a217e916dd2e8bc02/GL_PDP_DESKTOP.jpg" /><img width="1377" height="990" width_o="1377" height_o="990" data-src="https://freight.cargo.site/t/original/i/e43328e31a290cf7549fb66f21e312978de85c27363cc21b46af853922306e71/Pick4_mobile.jpg" data-mid="226353366" border="0" src="https://freight.cargo.site/w/1000/i/e43328e31a290cf7549fb66f21e312978de85c27363cc21b46af853922306e71/Pick4_mobile.jpg" /> New and improved experience of&nbsp; the popular ‘Pick 4’ kit to drive more purchases for the in-house brand.&nbsp; <img width="1424" height="1300" width_o="1424" height_o="1300" data-src="https://freight.cargo.site/t/original/i/88ed9075c389f6508bd7b4d213ca1e5211306a620e78972d197b9fc86b71b144/Giftcard.jpg" data-mid="226438720" border="0" 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data-src="https://freight.cargo.site/t/original/i/e3ba8396fc63b07dfe7b4608810abf8d1462d52b94e710282280af21f110b00c/illo_barber.jpg" data-mid="226438707" border="0" src="https://freight.cargo.site/w/800/i/e3ba8396fc63b07dfe7b4608810abf8d1462d52b94e710282280af21f110b00c/illo_barber.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/06413438727d07dc4ce2da117b95fdab5117f2987228bb395744a544052c68cd/illo_portrait.jpg" data-mid="226438708" border="0" src="https://freight.cargo.site/w/800/i/06413438727d07dc4ce2da117b95fdab5117f2987228bb395744a544052c68cd/illo_portrait.jpg" /> <img width="600" height="1660" width_o="600" height_o="1660" data-src="https://freight.cargo.site/t/original/i/b00dd4da5dc72aa8272019904adfc805f3e4fe12b24c486caa0f1dc9beaf1b0f/Email_Template-1.jpg" data-mid="226438801" border="0" src="https://freight.cargo.site/w/600/i/b00dd4da5dc72aa8272019904adfc805f3e4fe12b24c486caa0f1dc9beaf1b0f/Email_Template-1.jpg" /> <img width="600" height="868" width_o="600" height_o="868" data-src="https://freight.cargo.site/t/original/i/6c5003c5c53cfebe48f0fdca1baa12cc9a85ccd4ba9bce3288507861449f5783/Email_Template-4.jpg" data-mid="226438804" border="0" src="https://freight.cargo.site/w/600/i/6c5003c5c53cfebe48f0fdca1baa12cc9a85ccd4ba9bce3288507861449f5783/Email_Template-4.jpg" /> <img width="600" height="801" width_o="600" height_o="801" data-src="https://freight.cargo.site/t/original/i/1f74f5dbc7d5d47f3785e9e4b460378e24bcf6ec7ec15e5fc7187fd31c884b33/Email_Template-3.jpg" data-mid="226438803" border="0" src="https://freight.cargo.site/w/600/i/1f74f5dbc7d5d47f3785e9e4b460378e24bcf6ec7ec15e5fc7187fd31c884b33/Email_Template-3.jpg" /> <img width="600" height="1782" width_o="600" height_o="1782" data-src="https://freight.cargo.site/t/original/i/1f4e8cc8db216fe594637879c1426dbf736890cc85d5a075153c4abda9a31375/Email_Template-7.jpg" data-mid="226438851" border="0" src="https://freight.cargo.site/w/600/i/1f4e8cc8db216fe594637879c1426dbf736890cc85d5a075153c4abda9a31375/Email_Template-7.jpg" /> <img width="600" height="820" width_o="600" height_o="820" data-src="https://freight.cargo.site/t/original/i/747c9ce13af63ea464ea557804af74bd6bc180e5c1eb2559ebea9c0a6864aebd/Email_Template-2.jpg" data-mid="226438802" border="0" src="https://freight.cargo.site/w/600/i/747c9ce13af63ea464ea557804af74bd6bc180e5c1eb2559ebea9c0a6864aebd/Email_Template-2.jpg" /> https://wendychan.design/Waju-1 Mon, 03 Feb 2025 21:27:07 +0000 Wendy Chan https://wendychan.design/Waju-1 Waju <img width="2381" height="1668" width_o="2381" height_o="1668" data-src="https://freight.cargo.site/t/original/i/6c4f69c38fb81e5b59603c646128ec9c5fc3d49d60c37c124c4c67d1c587ebc7/waju_cover.jpg" data-mid="225954078" border="0" src="https://freight.cargo.site/w/1000/i/6c4f69c38fb81e5b59603c646128ec9c5fc3d49d60c37c124c4c67d1c587ebc7/waju_cover.jpg" /> Client&nbsp; WajuRole Art Director and Designer creative directionDeerfield COPYSummer Karaskova Overview Waju has become the newest forefront for sustainable innovation and is unlike any other water out there. They had the ingenious revelation to start the only upcycled water in the world sourced from the naturally occurring water in fruit. The story behind this brand embodies a call to do things differently so we wanted to communicate this through touchpoints like comprehensive branding across packaging and web design. It felt only natural to dream up the world of Waju, where fantastical fruit vessels and vitamin nymphs pique curiosity and deliver the refreshing benefits of Waju in an unexpected and eye-catching way. ➝ Drinkwaju.com <img width="1326" height="658" width_o="1326" height_o="658" data-src="https://freight.cargo.site/t/original/i/ef9cfd3fd413454867f49b17bbbdbe02cd3e2484f61eadd262d733aeadf3af8a/waju-line-up.png" data-mid="225954085" border="0" src="https://freight.cargo.site/w/1000/i/ef9cfd3fd413454867f49b17bbbdbe02cd3e2484f61eadd262d733aeadf3af8a/waju-line-up.png" /> <img width="990" height="990" width_o="990" height_o="990" data-src="https://freight.cargo.site/t/original/i/d0f963f5a42821b0dd1c498394aefc14e94102bd3dc784e16b56f64652370c6c/squ-02.jpg" data-mid="225954076" border="0" src="https://freight.cargo.site/w/990/i/d0f963f5a42821b0dd1c498394aefc14e94102bd3dc784e16b56f64652370c6c/squ-02.jpg" /> <img width="1001" height="1001" width_o="1001" height_o="1001" data-src="https://freight.cargo.site/t/original/i/65497b323ffecb71bb4d361e8940bcb17e09db122a2edb8d06e317c1f186a701/Asset-6waju.png" data-mid="225954082" border="0" src="https://freight.cargo.site/w/1000/i/65497b323ffecb71bb4d361e8940bcb17e09db122a2edb8d06e317c1f186a701/Asset-6waju.png" /> <img width="1000" height="735" width_o="1000" height_o="735" data-src="https://freight.cargo.site/t/original/i/38848f22b2085fbef0f83b57031581954779d1878103b703c331f955af6266ef/Lemon_390-crop_graphic.jpg" data-mid="225954081" border="0" src="https://freight.cargo.site/w/1000/i/38848f22b2085fbef0f83b57031581954779d1878103b703c331f955af6266ef/Lemon_390-crop_graphic.jpg" /> <img width="1001" height="1001" width_o="1001" height_o="1001" data-src="https://freight.cargo.site/t/original/i/919e07d69ebffbf2eea319cd684808792a62d9529d36e0b467e81de7625657eb/Asset-23waju_purp.png" data-mid="225954075" border="0" src="https://freight.cargo.site/w/1000/i/919e07d69ebffbf2eea319cd684808792a62d9529d36e0b467e81de7625657eb/Asset-23waju_purp.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a61d303e360f2edfd5d1ae235a00caecdb971e27cf2c39e5839c3ac6f0617897/Strawberry-Spins-11_19_21.gif" data-mid="225954083" border="0" src="https://freight.cargo.site/w/1000/i/a61d303e360f2edfd5d1ae235a00caecdb971e27cf2c39e5839c3ac6f0617897/Strawberry-Spins-11_19_21.gif" /> <img width="1001" height="1001" width_o="1001" height_o="1001" data-src="https://freight.cargo.site/t/original/i/8cac5f7042b7f7d4c4cc5397ed7a682865dc62b82a678cd31bec7e8bf00c4c6f/Asset-4waju.png" data-mid="225954084" border="0" src="https://freight.cargo.site/w/1000/i/8cac5f7042b7f7d4c4cc5397ed7a682865dc62b82a678cd31bec7e8bf00c4c6f/Asset-4waju.png" /> <img width="1001" height="1001" width_o="1001" height_o="1001" data-src="https://freight.cargo.site/t/original/i/0573d219acc2f3d5c8c7f4606f590eaed9af1f49640eefc89daf67ca3402344f/Asset-8waju.png" data-mid="225954079" border="0" src="https://freight.cargo.site/w/1000/i/0573d219acc2f3d5c8c7f4606f590eaed9af1f49640eefc89daf67ca3402344f/Asset-8waju.png" /> <img width="1598" height="1856" width_o="1598" height_o="1856" data-src="https://freight.cargo.site/t/original/i/1994af84e5fee5607d43678ecd793d7285e82c110716818872c32d5e7a1735a4/file-1.png" data-mid="225954077" border="0" src="https://freight.cargo.site/w/1000/i/1994af84e5fee5607d43678ecd793d7285e82c110716818872c32d5e7a1735a4/file-1.png" /> https://wendychan.design/Emme-1 Mon, 03 Feb 2025 20:04:42 +0000 Wendy Chan https://wendychan.design/Emme-1 Emme <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/cdba107e82fdc7743a0ef45f10a70d9584a0e9f524cf3d2a013f96ae552bd201/Emme_cases_1.jpg" data-mid="225951376" border="0" src="https://freight.cargo.site/w/1000/i/cdba107e82fdc7743a0ef45f10a70d9584a0e9f524cf3d2a013f96ae552bd201/Emme_cases_1.jpg" /> Client&nbsp; EmmeRole Designer &amp; illustrator art direction Deerfield Copy Summer Karaskova UX DESIGNER Ana Raquel Jiménez Overview 80% of women miss at least one pill every month, which lead to unplanned pregnancies and other unpleasent side effects. Emme is an innovative healthcare company that seeks to solve this problem. The main products of the company consist of a smart birth control tracking device and an app that not only helps you take your birth control on time, but it also empower women by enabling them to know their bodies better by keeping track of their monthly cycles.&nbsp; ➝&nbsp;emme.com <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/a1500199f790a59d173fcf806e788b486354ed755ff8247cc712e674808d8cd6/Emme_Stationery.jpg" data-mid="225951359" border="0" src="https://freight.cargo.site/w/1000/i/a1500199f790a59d173fcf806e788b486354ed755ff8247cc712e674808d8cd6/Emme_Stationery.jpg" /> Identity The women’s health tech space has been underserved and currently filled with dated, overly&nbsp; feminine designs. With this in mind, our goal was to develop an identity that’s modern and approachable for users. The identity utilizes a bold and energetic color palette, that sets the brand apart from the sea of pastels that dominates the industry. <img width="1000" height="1400" width_o="1000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/bf72cfda38b91bd1fcabf124951391c97915aeb80d25e05ddb26780aab3022f3/Emme_Print_vertical.jpg" data-mid="225951362" border="0" src="https://freight.cargo.site/w/1000/i/bf72cfda38b91bd1fcabf124951391c97915aeb80d25e05ddb26780aab3022f3/Emme_Print_vertical.jpg" /> <img width="4167" height="5834" width_o="4167" height_o="5834" data-src="https://freight.cargo.site/t/original/i/f964ed10ba057bc1067772104be5337f20caaf5b39bae3148f355029be25a33a/Emme_Motto-01.png" data-mid="225951361" border="0" src="https://freight.cargo.site/w/1000/i/f964ed10ba057bc1067772104be5337f20caaf5b39bae3148f355029be25a33a/Emme_Motto-01.png" /> <img width="2550" height="1305" width_o="2550" height_o="1305" data-src="https://freight.cargo.site/t/original/i/eae70b9cb8f588d2598fe435ed596c63bfc6337e9b4bff95e9146e58e79fb538/primary2.png" data-mid="225951398" border="0" src="https://freight.cargo.site/w/1000/i/eae70b9cb8f588d2598fe435ed596c63bfc6337e9b4bff95e9146e58e79fb538/primary2.png" /><img width="2550" height="1707" width_o="2550" height_o="1707" data-src="https://freight.cargo.site/t/original/i/6042e0cdaf7e68d37f20c5fb5f55d44532f4b389333de29083feb16ad0539b71/styles.png" data-mid="225951408" border="0" src="https://freight.cargo.site/w/1000/i/6042e0cdaf7e68d37f20c5fb5f55d44532f4b389333de29083feb16ad0539b71/styles.png" /> The main typeface used is Intro Bold, a friendly and expressive san serif that makes a great eye catching headline typeface. Meanwhile, it’s paired with Trade Gothic and Work Sans to create a sense of visual balance. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b229cf7124facbd30404d7ac8cc20369265f82389b5531d4c49058e6edf57897/emme_businesscards_1_2000px.jpg" data-mid="225951368" border="0" src="https://freight.cargo.site/w/1000/i/b229cf7124facbd30404d7ac8cc20369265f82389b5531d4c49058e6edf57897/emme_businesscards_1_2000px.jpg" /><img width="7360" height="4912" width_o="7360" height_o="4912" data-src="https://freight.cargo.site/t/original/i/e24a52396fe593a539a42f911b5b4cb1863502e8e473e6cef521c80755f55362/Deerfield_20121043355_edited_blue.jpg" data-mid="225951415" border="0" src="https://freight.cargo.site/w/1000/i/e24a52396fe593a539a42f911b5b4cb1863502e8e473e6cef521c80755f55362/Deerfield_20121043355_edited_blue.jpg" /> <img width="4043" height="2602" width_o="4043" height_o="2602" data-src="https://freight.cargo.site/t/original/i/2827c13627f0a8082864fe1aeb3f4285181fa3647e389e82b9a7472780cb5d13/Emme_packaging.jpg" data-mid="225951416" border="0" src="https://freight.cargo.site/w/1000/i/2827c13627f0a8082864fe1aeb3f4285181fa3647e389e82b9a7472780cb5d13/Emme_packaging.jpg" /> <img width="2551" height="3474" width_o="2551" height_o="3474" data-src="https://freight.cargo.site/t/original/i/e64e9aaeb974361cc83c0aabf2f6e52d3029e1d285525a6bb177886285cc1cda/homepage-3.jpg" data-mid="225951413" border="0" src="https://freight.cargo.site/w/1000/i/e64e9aaeb974361cc83c0aabf2f6e52d3029e1d285525a6bb177886285cc1cda/homepage-3.jpg" /> <img width="2160" height="601" width_o="2160" height_o="601" data-src="https://freight.cargo.site/t/original/i/b6ce9b2f357dacd1636e5e05ec036b0e619e4f02d2efa1b85fa5c22f9683c166/Homepage-icons.jpg" data-mid="225951393" border="0" src="https://freight.cargo.site/w/1000/i/b6ce9b2f357dacd1636e5e05ec036b0e619e4f02d2efa1b85fa5c22f9683c166/Homepage-icons.jpg" /> <img width="2551" height="2923" width_o="2551" height_o="2923" data-src="https://freight.cargo.site/t/original/i/2262de9e1e539f1e5d08e446582dd61f2c835950b863c47d9bf308bafaa4bb0e/missionpage.jpg" data-mid="225951394" border="0" src="https://freight.cargo.site/w/1000/i/2262de9e1e539f1e5d08e446582dd61f2c835950b863c47d9bf308bafaa4bb0e/missionpage.jpg" /> <img width="2160" height="368" width_o="2160" height_o="368" data-src="https://freight.cargo.site/t/original/i/893e3f67bd8753ce5edac416c5cadf3be633f3e6e3289817bed85feacd6e5c56/Features-and-Benefits.jpg" data-mid="225951400" border="0" src="https://freight.cargo.site/w/1000/i/893e3f67bd8753ce5edac416c5cadf3be633f3e6e3289817bed85feacd6e5c56/Features-and-Benefits.jpg" /> <img width="2250" height="1686" width_o="2250" height_o="1686" data-src="https://freight.cargo.site/t/original/i/6330bb05390ea727e3788d532937e4c23d8ef4507e5ff9d9fccbfd71852fcf2c/APP-8.jpg" data-mid="225951401" border="0" src="https://freight.cargo.site/w/1000/i/6330bb05390ea727e3788d532937e4c23d8ef4507e5ff9d9fccbfd71852fcf2c/APP-8.jpg" /> <img width="800" height="1120" width_o="800" height_o="1120" data-src="https://freight.cargo.site/t/original/i/ac23b0480eeb8a1a10831c7a37c6517a9cfb5fbb7020f417b6eceb3e37afd112/Emme_Device_1.jpg" data-mid="225951378" border="0" src="https://freight.cargo.site/w/800/i/ac23b0480eeb8a1a10831c7a37c6517a9cfb5fbb7020f417b6eceb3e37afd112/Emme_Device_1.jpg" /> <img width="800" height="1120" width_o="800" height_o="1120" data-src="https://freight.cargo.site/t/original/i/d403ad3f9662a0010b92afb79cb6f7594fd1439aa4f6c5e032c53cc4a00ab9f7/Emme_Device_4.jpg" data-mid="225951402" border="0" src="https://freight.cargo.site/w/800/i/d403ad3f9662a0010b92afb79cb6f7594fd1439aa4f6c5e032c53cc4a00ab9f7/Emme_Device_4.jpg" /> <img width="2250" height="1686" width_o="2250" height_o="1686" data-src="https://freight.cargo.site/t/original/i/e9091712598a100648f616dfdfde8388dee2e3d90d690d6d53bf016820743c77/APP_TRACKING.png" data-mid="225951412" border="0" src="https://freight.cargo.site/w/1000/i/e9091712598a100648f616dfdfde8388dee2e3d90d690d6d53bf016820743c77/APP_TRACKING.png" /> <img width="2160" height="2142" width_o="2160" height_o="2142" data-src="https://freight.cargo.site/t/original/i/9411f84fa45fd242321c93de4e64494ba53f07096d70b14ba79d99a2fa93b203/app_icons.png" data-mid="225951405" border="0" src="https://freight.cargo.site/w/1000/i/9411f84fa45fd242321c93de4e64494ba53f07096d70b14ba79d99a2fa93b203/app_icons.png" /> <img width="2550" height="747" width_o="2550" height_o="747" data-src="https://freight.cargo.site/t/original/i/ee4f4adc60ebd30721a9899d463a29775dc4c39ad304acfa844476029234158e/secondary2.png" data-mid="225951399" border="0" src="https://freight.cargo.site/w/1000/i/ee4f4adc60ebd30721a9899d463a29775dc4c39ad304acfa844476029234158e/secondary2.png" /> <img width="1200" height="1686" width_o="1200" height_o="1686" data-src="https://freight.cargo.site/t/original/i/4c7af75b4aff372f90499e2f563df9b2fb24d2712e9d53ce62c11602905eafb6/APP-7.jpg" data-mid="225951388" border="0" src="https://freight.cargo.site/w/1000/i/4c7af75b4aff372f90499e2f563df9b2fb24d2712e9d53ce62c11602905eafb6/APP-7.jpg" /> <img width="1200" height="1686" width_o="1200" height_o="1686" data-src="https://freight.cargo.site/t/original/i/153442b51f2494ba3b6ad951dacf7293ea01c69c4a325f68a15a2d301d46c230/BADGES3.png" data-mid="225951404" border="0" src="https://freight.cargo.site/w/1000/i/153442b51f2494ba3b6ad951dacf7293ea01c69c4a325f68a15a2d301d46c230/BADGES3.png" /> https://wendychan.design/Butterfield Thu, 02 Jul 2020 14:26:16 +0000 Wendy Chan https://wendychan.design/Butterfield Butterfield <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c161435d0c35e08452a7133b68bf533a5b94958e1a9207bacb8cffb165d27a1b/Butterfield_1B.jpg" data-mid="76864868" border="0" src="https://freight.cargo.site/w/1000/i/c161435d0c35e08452a7133b68bf533a5b94958e1a9207bacb8cffb165d27a1b/Butterfield_1B.jpg" /> Client: BUTTERFIELDart direction: DEERFIELDService: Branding, design, web design Butterfield is a boutique bank founded and based in Bermuda. Its new identity is built from the light and shadow that echoes the contrasting lines that define the Wyvern logomark. From the protective slats of Bermuda shutters, to the organic, moving forms projected by the flora, to the colors of the islands, we have distilled the idea of&nbsp; “offshore” into a distinctly Butterfield identity.&nbsp; <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/1ab29c2d2e9632d353d958e3f3907670108503e5c02a1533bc000fa25642e29d/butterfield_site_1.jpg" data-mid="76855236" border="0" src="https://freight.cargo.site/w/1000/i/1ab29c2d2e9632d353d958e3f3907670108503e5c02a1533bc000fa25642e29d/butterfield_site_1.jpg" /><img width="3400" height="1828" width_o="3400" height_o="1828" data-src="https://freight.cargo.site/t/original/i/ee46853d59b93518c12ddbcca7c3abae40c13c2566a196b30fc26a1f6b7bf9f1/Butterfield_standards2.jpg" data-mid="85812596" border="0" src="https://freight.cargo.site/w/1000/i/ee46853d59b93518c12ddbcca7c3abae40c13c2566a196b30fc26a1f6b7bf9f1/Butterfield_standards2.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/313067b8ab5a8788afac3f9b3fe231e55de82d6e42f03e779daa677d012f8140/Butterfield_print.png" data-mid="76730871" border="0" src="https://freight.cargo.site/w/1000/i/313067b8ab5a8788afac3f9b3fe231e55de82d6e42f03e779daa677d012f8140/Butterfield_print.png" /><img width="2550" height="1585" width_o="2550" height_o="1585" data-src="https://freight.cargo.site/t/original/i/5b2ca9f363044bb2ae4a0e2eca07b72b1d152319074a121304829607f540dc1b/butterfield_3.jpg" data-mid="76731558" border="0" src="https://freight.cargo.site/w/1000/i/5b2ca9f363044bb2ae4a0e2eca07b72b1d152319074a121304829607f540dc1b/butterfield_3.jpg" /> <img width="1000" height="1400" width_o="1000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/cb3061bddf3e7f9e0f58e0d6252573a041cb2466408adf8ff4b6539c119e192b/Butterfield_Businesscard.jpg" data-mid="76865220" border="0" src="https://freight.cargo.site/w/1000/i/cb3061bddf3e7f9e0f58e0d6252573a041cb2466408adf8ff4b6539c119e192b/Butterfield_Businesscard.jpg" /> <img width="1000" height="1400" width_o="1000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/1233fd542893e134c45f14e770a7e588b310475b4f92db1de3b063ff7114f064/butterfield_4.jpg" data-mid="76730757" border="0" src="https://freight.cargo.site/w/1000/i/1233fd542893e134c45f14e770a7e588b310475b4f92db1de3b063ff7114f064/butterfield_4.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0fb1cbc0d25d2e4c81a2a671e17cc49c1aa81a0ce8f28254a1e3a2446a7506ad/Butterfield_print2.png" data-mid="76825139" border="0" src="https://freight.cargo.site/w/1000/i/0fb1cbc0d25d2e4c81a2a671e17cc49c1aa81a0ce8f28254a1e3a2446a7506ad/Butterfield_print2.png" /> <img width="2000" height="3781" width_o="2000" height_o="3781" data-src="https://freight.cargo.site/t/original/i/6a69a9393ab37d43b8cc3bc970c94813bacec29cf38d4f72620df894aa117f3e/Butterfield_site_mock_4.png" data-mid="76871633" border="0" src="https://freight.cargo.site/w/1000/i/6a69a9393ab37d43b8cc3bc970c94813bacec29cf38d4f72620df894aa117f3e/Butterfield_site_mock_4.png" /><img width="2550" height="570" width_o="2550" height_o="570" data-src="https://freight.cargo.site/t/original/i/847d3a57bbd770a21e71d21d13ee4800ef9932edadb333eb2acc09a220ae9238/Butterfield_Icons.png" data-mid="85459131" border="0" src="https://freight.cargo.site/w/1000/i/847d3a57bbd770a21e71d21d13ee4800ef9932edadb333eb2acc09a220ae9238/Butterfield_Icons.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/09cbc91a5b2ac6eb1059da956fee0c92e10ce683840d76906e412ed042dded7b/Butterfield_Brochure.jpg" data-mid="77059450" border="0" src="https://freight.cargo.site/w/1000/i/09cbc91a5b2ac6eb1059da956fee0c92e10ce683840d76906e412ed042dded7b/Butterfield_Brochure.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5fd72c31e23c593cd8f8327761893d6cadb8ce55edc9fd37d941f44152d7a621/Butterfield_social.jpg" data-mid="85818263" border="0" src="https://freight.cargo.site/w/1000/i/5fd72c31e23c593cd8f8327761893d6cadb8ce55edc9fd37d941f44152d7a621/Butterfield_social.jpg" /> https://wendychan.design/Pepper Fri, 12 Feb 2021 16:21:27 +0000 Wendy Chan https://wendychan.design/Pepper Pepper <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/03f9caaed2b1ae214f8fc3b9829f421952e96b8a640ac7df19838e3ed7a3c103/Pepper_1.jpg" data-mid="98985032" border="0" src="https://freight.cargo.site/w/1000/i/03f9caaed2b1ae214f8fc3b9829f421952e96b8a640ac7df19838e3ed7a3c103/Pepper_1.jpg" /> Client: pepperService: art direction, design, motion graphics Pepper is a brand that’s creating a community and products for women with small chests who have been overlooked. I supported their creative team by developing compelling digital marketing assets and landing pages. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1526b60043cac23088474391d4570649dd1624c10d03782379d5a3d519fbf929/blackfriday_ad_1A.gif" data-mid="99050423" border="0" src="https://freight.cargo.site/w/1000/i/1526b60043cac23088474391d4570649dd1624c10d03782379d5a3d519fbf929/blackfriday_ad_1A.gif" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd0bc4a5a308e224f3a4b92159de46bd4d262f6bc09b10f37961096397f44931/Pepper_get1get1_1.gif" data-mid="98987594" border="0" src="https://freight.cargo.site/w/1000/i/dd0bc4a5a308e224f3a4b92159de46bd4d262f6bc09b10f37961096397f44931/Pepper_get1get1_1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc3e049f2f12f3f8b14769ec5dd826bea1d1ef325a4cdd221e3b3206f2752a70/cyberMonday_IG_post4.jpg" data-mid="98987818" border="0" src="https://freight.cargo.site/w/1000/i/dc3e049f2f12f3f8b14769ec5dd826bea1d1ef325a4cdd221e3b3206f2752a70/cyberMonday_IG_post4.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63f30c40df6afcd301710ddd0129fe762bdb90a251d5a840a9e262dede226ecd/blackfriday_ad_2A.gif" data-mid="99050410" border="0" src="https://freight.cargo.site/w/1000/i/63f30c40df6afcd301710ddd0129fe762bdb90a251d5a840a9e262dede226ecd/blackfriday_ad_2A.gif" /> <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/0280e7d5b73e23edd4f261c09778e7f1c2baccc8faef5c1ac3f694a3fac1475c/pepper_story_1.jpg" data-mid="99055644" border="0" src="https://freight.cargo.site/w/375/i/0280e7d5b73e23edd4f261c09778e7f1c2baccc8faef5c1ac3f694a3fac1475c/pepper_story_1.jpg" /> <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/3d5aff066aab72d4bf263c2e480534f0e584c4368804cb9c3681b089a0c58e24/pepper_story_2.jpg" data-mid="99055810" border="0" src="https://freight.cargo.site/w/375/i/3d5aff066aab72d4bf263c2e480534f0e584c4368804cb9c3681b089a0c58e24/pepper_story_2.jpg" /> <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/fb602b984a372bd830ebbc263b72d1f7227d2d5ada8498b7bb52e6b81d16832f/pepper_story_3.jpg" data-mid="99055848" border="0" src="https://freight.cargo.site/w/375/i/fb602b984a372bd830ebbc263b72d1f7227d2d5ada8498b7bb52e6b81d16832f/pepper_story_3.jpg" /> <img width="1200" height="1880" width_o="1200" height_o="1880" data-src="https://freight.cargo.site/t/original/i/a9277acba537eec0994f849c1ab4bf029c2fa00da785a15cda204d2877889ccf/pepper_bf_email.gif" data-mid="99052030" border="0" src="https://freight.cargo.site/w/1000/i/a9277acba537eec0994f849c1ab4bf029c2fa00da785a15cda204d2877889ccf/pepper_bf_email.gif" /> <img width="1200" height="2532" width_o="1200" height_o="2532" data-src="https://freight.cargo.site/t/original/i/c921d7747ed595a04468c5440550c0584202a769c281535b3fca8d356a57c2a2/Pepper_cyberMonday_1.gif" data-mid="98992110" border="0" src="https://freight.cargo.site/w/1000/i/c921d7747ed595a04468c5440550c0584202a769c281535b3fca8d356a57c2a2/Pepper_cyberMonday_1.gif" /> https://wendychan.design/Not-Therapy Thu, 21 Mar 2019 16:45:11 +0000 Wendy Chan https://wendychan.design/Not-Therapy Not Therapy <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0c55f33158dde76e39b744d3ef5cc0b20eb51bfe5b5eda94dfbb6b5cd75d5d03/Nose.gif" data-mid="38196518" border="0" src="https://freight.cargo.site/w/1000/i/0c55f33158dde76e39b744d3ef5cc0b20eb51bfe5b5eda94dfbb6b5cd75d5d03/Nose.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fc6975ff147fecae8ed0b4a991e099a6a107b8beba882cfc1752fa11ef438658/Eyes_Gif.gif" data-mid="42362141" border="0" src="https://freight.cargo.site/w/1000/i/fc6975ff147fecae8ed0b4a991e099a6a107b8beba882cfc1752fa11ef438658/Eyes_Gif.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/30026c284bf2c0951ada9943a6887653e1c355adb6903ab07cb1bc43c13a3c0a/GirlThinking.gif" data-mid="38196890" border="0" src="https://freight.cargo.site/w/1000/i/30026c284bf2c0951ada9943a6887653e1c355adb6903ab07cb1bc43c13a3c0a/GirlThinking.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b13a1140b1ae49662db32229b797722493e410ebded2d892fd96f2640aba185a/Lips.gif" data-mid="38196895" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b13a1140b1ae49662db32229b797722493e410ebded2d892fd96f2640aba185a/Lips.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6224d1237408f730d8048e9f7e88d6a5538582b3d8e44a22b5a6b12b190b8a10/bodyparts.gif" data-mid="38197459" border="0" src="https://freight.cargo.site/w/1000/i/6224d1237408f730d8048e9f7e88d6a5538582b3d8e44a22b5a6b12b190b8a10/bodyparts.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/44f1c3e26c2383c34a288a4f375b8333fc9670cb84faa92a631fb487d014860c/Body.gif" data-mid="38197498" border="0" src="https://freight.cargo.site/w/1000/i/44f1c3e26c2383c34a288a4f375b8333fc9670cb84faa92a631fb487d014860c/Body.gif" /> Client: Not Therapy ART DIRECTION: LUKE WILLIAMSService: Illustration, Animation, Digital newsletter, social media content Not Therapy is a lifestyle program created by Dr. Lauren Hazzouri that helps girls see clearly the aspects of society that contribute to their mental health concerns. I developed some fun and eye catching content for her website and social media channels. I also designed a email newsletter template and her pre launch landing page. <img width="2000" height="5463" width_o="2000" height_o="5463" data-src="https://freight.cargo.site/t/original/i/5723702abcba45928cd8d0a6ade9f9dc327b3691a1b62f4b4e8335c697f5abc6/NotTherapy_Newsletter.png" data-mid="42508220" border="0" src="https://freight.cargo.site/w/1000/i/5723702abcba45928cd8d0a6ade9f9dc327b3691a1b62f4b4e8335c697f5abc6/NotTherapy_Newsletter.png" /> <img width="3088" height="1942" width_o="3088" height_o="1942" data-src="https://freight.cargo.site/t/original/i/0783635ac803308a1734bef4d3d41138de8bb37c15f1b57507f3ece1997ec976/NotTherapy_landingpage.png" data-mid="42562955" border="0" src="https://freight.cargo.site/w/1000/i/0783635ac803308a1734bef4d3d41138de8bb37c15f1b57507f3ece1997ec976/NotTherapy_landingpage.png" />