art direction: DEERFIELD
Service: Branding, design, web design
Butterfield is a boutique bank founded and based in Bermuda. Its new identity is built from the light and shadow that echoes the contrasting lines that define the Wyvern logomark. From the protective slats of Bermuda shutters, to the organic, moving forms projected by the flora, to the colors of the islands, we have distilled the idea of  “offshore” into a distinctly Butterfield identity. 


Client: emme
Role: Designer & illustrator
art direction: DEERFIELD
Copy: Summer Karaskova
UX DESIGNER: Ana Raquel Jiménez

80% of women miss at least one pill every month, which lead to unplanned pregnancies and other unpleasent side effects. Emme is an innovative healthcare company that seeks to solve this problem. The main products of the company consist of a smart birth control tracking device and an app that not only helps you take your birth control on time, but it also empower women by enabling them to know their bodies better by keeping track of their monthly cycles. 


The women’s health tech space has been underserved and currently filled with dated, overly  feminine designs. With this in mind, our goal was to develop an identity that’s modern and approachable for users. The identity utilizes a bold and energetic color palette, that sets the brand apart from the sea of pastels that dominates the industry.

The main typeface used is Intro Bold, a friendly and expressive san serif that makes a great eye catching headline typeface. Meanwhile, it’s paired with Trade Gothic and Work Sans to create a sense of visual balance.

Stationery & Gifts

Client: Rifle Paper Co.
Service: Art Direction, Illustration, design

Rifle Paper Co. is known for their charming and feminine aesthetics. During my time at the company, I designed many paper products that reflect their specific brand identity. 

Kitchen Prints

Client: Kate spade
Service: Illustration, design
Fun and vibrant prints illustrated for kitchen products.

Not Therapy

Client: Not Therapy
Service: Illustration, Animation,
Digital newsletter, social media content

Not Therapy is a lifestyle program created by Dr. Lauren Hazzouri that helps girls see clearly the aspects of society that contribute to their mental health concerns. I developed some fun and eye catching content for her website and social media channels. I also designed a email newsletter template and her pre launch landing page.

© 2019 Tan Chan. All Rights Reserved.